Don’t Blow It, a video-based anti-vaping campaign and curriculum, is designed to share student stories about vaping and e-cigarettes. It deters students from vaping via peers’ real experiences, while infusing the important facts healthcare professionals want them to know.

Essentia Health and American Lung Association partnered to launch Don’t Blow It in 2019, then expanded lessons and curriculum in 2023. They wish to extend gratitude to the Superior High School DECA students who inspired the title for this campaign.